Becoming an OEM Partner

The Atlassian OEM Partner Program has a simple objective - make it clear and easy to partner with Atlassian in an OEM agreement. Here you will find information on the benefits to you, the partner, and the customer. You will also find pricing information for Atlassian installed products and hosted services.

Adding Value

Atlassian allows you to add value to the systems or software products you manufacture. By bundling Atlassian Enterprise or Unlimited-level solutions with your products, you create product differentiation and value-add. This will allow you to distinguish your products from the competition and maximize profits.

Key Benefits For You

Choose from among the best-selling Atlassian products
Co-branding or re-branding Atlassian products
Renewal revenue
The Atlassian products add real value to your offering
Your product, Your customers

Key Benefits For Your Customers

Trusted products used by over 10,000 customers in 96 countries for issue tracking, software development and collaboration.
Products with measurable value-add
Software support provided by someone they know: You!

Atlassian OEM Specifics

Re-branding or white labeling of Atlassian Enterprise or Unlimited Editions
Software maintenance releases
Access to source code
No Reverse Engineering - All customization is done by you
Each instance of Atlassian software is dedicated to an end user
Minimum term of one year
Term renewal is automatic
Net 30 Terms
No price protection from year to year

OEM Pricing for Atlassian Products

Pricing is based on the following factors depending on which is greater:
- a minimum amount per license OR
- 50% of the MSRP, AND
- a minimum purchase of 6 to 10 licenses depending on the Atlassian product

Pricing Model

Installed Products

Minimum amount per license
- This pricing is based on the retail price of an Atlassian product x 2 (due to benefits mentioned above).
  - Ex: Confluence Unlimited retail price = US $8,000, OEM price = US $16,000

OR

50% of the retail price of the offering to the end user.
- If the MSRP is greater than US $32,000 per license, Atlassian requires 50% of the MSRP price.
  - Ex: Partner MSRP is US $50,000, payment to Atlassian equals US $25,000 per license.

AND

A minimum purchase of licenses in the first year.
- Depending on the product Partner agrees to a minimum purchase by the end of the first year of the agreement.
  - Ex: For Unlimited Edition of Confluence - Partner must purchase 6 licenses at US $16,000 each
  - Ex: For Enterprise Edition of JIRA - Partner must purchase 10 licenses at US $9,600 each

Hosted Services

Atlassian offers the following pricing model for OEM partners on Hosted JIRA and Confluence. This pricing model is based on 12-months of hosted services.

Minimum amount per license
- This pricing is based on the retail price of an Atlassian product x 2 (due to benefits mentioned above).
  - Ex: Confluence Unlimited retail price = US $7,490, OEM price = US $14,980
    
    Number of Users Annual Payment Included disk space
    
    500 users US $14,980 50 GB
    
    1000 users US $26,980 100 GB
    
    2500 users US $38,980 400 GB
    
    5000 users US $59,800 600 GB

OR

50% of the retail price of the offering to the end user.
- If the MSRP is greater than US $29,960 per license, Atlassian requires 50% of the MSRP price.
  - Ex: Partner MSRP is US $50,000, payment to Atlassian equals US $25,000 per license.