Atlassian's "ShipIt Day" is time set aside for all Atlassians to work on whatever they want to improve our products, our physical spaces, our operations, or our culture.We tend to run "ShipIt" with a fairly open format where you can do whatever you want as long as you can somehow relate it to our products. We have expanded it such that we set aside 1 1/2 days for the developers to complete their ideas. We start after lunch on a Thursday and work until 4pm Friday when we present what we have to everyone.
The goals of "ShipIt" are:
Foster creativity. Atlassian is good at hiring smart people and we'd be mad to keep all that brain-power locked up.
Scratch itches. Every developer has something that bugs them about our products, or something they'd like to see them do.
Spike. Often, radical ideas don't get traction because we don't understand how they'd work or what benefit they'd provide.
Have fun. Institutions like ShipIt make Atlassian a fun place to work.
Being the competitive individuals we are we also have a trophy plus bragging rights for the winner.