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Documentation for Confluence 5.7.
Documentation for Confluence Cloud and earlier versions of Confluence is available too.

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An external referrer is any site that links to your Confluence instance. Each time someone clicks on the external link, your Confluence site can record the click as a referral. By default, Confluence records the number of hits made to a page from any link on an external site. If you turn this option off, Confluence will not record the hits.

To ignore external referrers:

  1. Choose the cog icon , then choose General Configuration under Confluence Administration
  2. Choose 'Manage Referrers' in the left-hand panel.
  3. Deselect 'Record External Referrers'.

Screenshot: Managing external referrers