Summit 2012 Sponsor Guide

Venue

San Francisco Design Concourse (Map and Directions )
635 8th Street (at Brannan) in San Francisco

Contact

Conference Logistics
Jessie Curtner, Atlassian
jcurtner@atlassian.com

Sponsorships

Daphne Crane, Atlassian
dcrane@atlassian.com

Jon Silvers, Atlassian
jon@atlassian.com

Shipping and Set-up

Packages will only be accepted on May 29th and May 30th at the Design Center. Please label your packages as follows:

(SPONSOR NAME) (BOOTH #)
C/O Jessie Curtner Atlassian Summit
635 8th Street FREIGHT DOOR # 11
San Francisco, CA 94103

Move-in:

Wednesday May 30, 2012 from 3:00pm to 6:00pm in the Sponsor Pavilion

The Summit Welcome Reception begins at 6:00pm in the Design Concourse.

Move-out:

Friday June 1, 2012 from 3:30pm to 6:00pm

• If you're using UPS or DHL, you will want to bring your own paperwork (labels) with your account number. Label and box up all items to be shipped. Our meeting management company will pick up your materials and take them down to the loading dock. 
• If you're using a delivery service other than UPS or DHL, you will have to make your own shipping arrangements (i.e. you'll need to notify the service about when and where to pick up your boxes). 

Pavilion Hours:

• May 30 6:00pm to 8:00pm (Welcome Reception)
• May 31 8:00am to 5:00pm
• June 1 8:00am to 3:30pm

Attendee Room-Drop

Room Drop sponsors are entitled to one hotel room-drop item at the official Atlassian Summit hotel, the Parc 55. You should supply the Parc 55 Hotel with 700 items for the Summit guests staying there. To reduce confusion please ensure your room-drops fit into one shipping container and use the following label. Please do not put anything but your room-drop in that box. The shipment must arrive on Tuesday 5/29 before 5pm.

<Atlassian Summit>
<Sponsor: INSERT COMPANY NAME Room-Drop}
<Date of Conference>
<# of Boxes> (#1 of 5, #2 of 5, etc.)
Parc 55 Hotel
55 Cyril Magnin Street
San Francisco, CA 94102
Attn:

Registration (for you and your customers)

Each sponsor will have two unique discount codes that will be emailed to you. One will allow 3 people to register at 100% off. The other one will allow 3 people to register at 50% off. If you know you'll want more than 6 passes, email summit@atlassian.com

In addition, please spread the word and share the 10% off admission promotional code: atlsum12spn10 

Booth Giveaways

Looking for something cool to give away at your booth? Here are some ideas:

Pens: inexpensive, lightweight, and plenty of options, including eco-friendly models at less than $/€ 1 a piece, like here.
Notepads/sticky notes: make it a set and give away some paper for guests to use their new pens on. Our experience is that post-its (my desk is covered in them) and small handy (recycled paper) notepads work best. And what's more, they should only be $/€ 2 each to produce
Bottle openers: you may already have a fancy Atlassian beer wrench, but as there are quite a number of beer/wine connoisseurs among Summit attendees, this is a nice gift you can apply logos to and ensure your fellow guests will enjoy using. For bonus points, get a model that opens beer bottles AND wine bottles, like here. Double bonus? Add some coasters or other drink accessory. Just be careful with producing fragile items!
Geek toys: for larger budgets or more limited numbers, we all love stuff to play with at the office. We love magnetic balls, but many creative puzzles do well. Just keep in mind it shouldn't be too big, heavy or cheesy - you want guests to place it on their desks, not in their rubbish bins. That's why I'm generally against stress balls and paper holders. Want to give back to the community? There are a growing number of fair trade gadgets out there!
Other desk items: if toys go too far, think of items you always love having a spare of: USB sticks (they come in all shapes and sizes, easily customizable for promotional use), eco-friendly mouse pads, etc.
Brochures: you may want to print a couple to hand out. Why not ask your local printer if they can print on recycled paper? Nature will thank you for it.

Of course, this is only the tip of the swag-iceberg. Be creative, browse around for your ideal giveaways. It doesn't have to cost a fortune! Still in doubt, want to test an idea, can't find what you're looking for? Shoot us an e-mail. We're happy to help!

Booths:

Booths are set up differently than in past years. Be sure to familiarize yourself with the new set-up.

What's included:

Booth area is 8 ft by 8 ft. Check out a full schematic here.

The booth space is quite unique. For an example of how the booth bar top can look see this pdf. More images: sponsorbooths.zip

The following is included for all sponsors:

• One sponsor bar top. Dimensions: 5 ft long, 2 ft wide and standing 4 ft high
• Wireless internet access
• Electricity, power strip, booth space
• Sign on front of the booth (Please see details below).

Booth selection:

What you should bring:

• Computers & laptops (plus appropriate connector cables)
• Monitor(s)
• Brochures & collateral
• Business cards
• Pens, notepads

What you might consider bringing:

• A backup localized demo in case internet drops or bandwidth is limited
• A promotional item such as a t-shirt, baseball cap, pen or something else with your company insignia
• Any additional signage that can be propped up on the sponsor bar or an an easel (if the latter, remember the easel!)

What NOT to bring:

• Your own "pop up" booth or pop-up display
• Nothing that will extend your booth into the aisle or interfere with your neighbor's booth
• Livestock, ivory, bad attitudes, extra-terrestrials

Booth Guidelines:

• Sponsors are not permitted to install their own/any additional exhibit properties - structure or booths (signs ok).
• Sponsors are responsible for the security of their self-installed property - computer equipment, marketing material, etc. Please do not leave any items of value unattended by your staff in the Exhibit Area.
• Sponsors are responsible for the installation, maintenance and dismantling of their self-installed property.
• Any items left unattended during closed hours, or remaining after the move-out period, are subject to disposal.
• Keep your booth area clean and tidy, please

Security

Atlassian is hiring security for the Concourse building. Nonetheless, we cannot ensure all materials blah blah blah.

Equipment rental

For sponsors who wish to rent equipment at the event please email summit@atlassian.com and we will direct your request to the appropriate person.

Launch Pad Competition

There are 10 Launch Pad sponsors. Each participant will have 5-minutes to 'wow' the audience.

The rules

• 5-Minute demo/presentation (with moderator). You will be booed off stage if you go past your 5-minutes! Keep it tight.
• Must be a product or feature, no services (e.g. demo that killer plugin or app). The talks must have a demo component (either a live demo or a movie - no pure slideware). Include a cover slide, an intro slide about the company, and a closing slide, but as much as possible, everything else should be a demo. You get extra credit if you can do it without any slides :) You might be asking yourself why a demo? The short answer: this is a product competition. There are 10 presentations back-to-back. It needs to be a fun and fast paced 90 minutes with lots of eye candy to keep the audience's attention throughout. Make it as fun as possible and try to stand out.
• Participants must submit a summary of their launchpad entry by April 30. Send to summit@atlassian.com. Summary should include:
  
  • Names of presenter(s)
  • Title of "launch"
  • 3-sentence description of what you plan to "launch"
  • Outline of any special demonstration requirements (no guarantee we can meet all of them)
• We need your final slides sent to us no later than May 20 so we can pre-load them onto the presentation laptops. NO EXCEPTIONS. If we don't have slides by May 20, you will not be allowed to participate. We have too many other logistics to manage and cannot do last minute requests.
  
  • If your presentation includes video or audio, please embed it into the slides. 
  • We will have Internet access so you can load your demo while the other presenter is giving his/her demo.
  • If your presentation is too big to email, we'll give you access to a DropBox account.
• Make your presentation fun and relevant to the attendees... and be sure to have a good time yourself!
• There will be audience voting on the best product demonstration via http://www.polleverywhere.com/
• We're going to set up two podiums; while one person is setting up, the other will be presenting. Like I said, we're trying to keep it fast paced!
• The presenters will go in alphabetical order by company name.  
• The screen resolution for the competition: 1920 x 1080

Now the fun part. Prizes. The overall winner of the Launch Pad event will receive:

• 3 free passes to AtlasCamp USA 2012
• a feature of your product on plugins.atlassian.com
• a blog post and newsletter also featuring your presentation and product

How is the room set up?

There will be two podiums (lecterns) on which we have MacBook Pro laptops - all the launchpad presos are put on those laptops.

If you desire to use your own machine, please send model information to summit@atlassian.com so we are ready with the right hardware

Got questions? summit@atlassian.com.

Promote

Help us promote by blogging and Tweeting about the event. Please link the banners below to summit.atlassian.com.

Guest blog: Be a guest blogger on blogs.atlassian.com/news. Here's what we need to publish your post:

• No sales job... it's okay to mention your tools, but write it in a way that is compelling for readers. It's okay to give a preview of what you're showing at Summit as long as it's not salesy.
• Some of the best blogs are case studies, interviews, top 10 lists, etc.
• It can be any length. Screenshots, graphics, etc. are encouraged.
• Keep in mind that most people don't read blogs, they skim them, i.e. bullet points, summaries, subtitles, etc. work well.
• Please send a headshot of yourself so we may publish it along with the content.

We reserve the right to not publish something that doesn't meet these standards! When you have something to post, please send it to summit@atlassian.com. Remember to attach your headshot and any graphics.

Resources

Forgot to ship something for your booth? There is an Office Depot in downtown San Francisco.

Office Depot (officedepot.com)
33 3rd Street
San Francisco, CA 94103-3105
(415) 777-1728

Reminders:

Questions?

See anything missing from this page? Got questions? Then send us an email or comment on this page with your questions and suggestions.