Using Jira Core for marketing projects
Track all content types
You can treat each item in Jira Core as one piece of content (like as a marketing email), or you can use one item to track content activity (a website update, for example).
All your content is trackable on the board, so you can easily what's in progress, in review, and queued up for approval.
Modify to suit your process
Depending how you manage content in your business, you may want to change this workflow to include additional steps. For example, you may have want to add a pre-publishing process.
Capture your assets
You can easily attach drafts and review copies to each issue representing your content. You will still need to version control, but with a full history of activities and dates, keeping track is so much easier.
Use due dates
To avoid missing publishing deadlines, set dues dates on all your issues. You can set a due date per item, or, to manage all the lead-up activity, set due dates on any subtasks as well.