Trackback is a mechanism by which two sites can stay informed each time one site refers to the other by means of trackback 'pings'.
In Confluence, Trackback is enabled by a site administrator from the Administration Console.
When Trackback is enabled, any time you link to an external webpage that supports Trackback Autodiscovery, Confluence will send a Trackback ping to that page to inform it that it has been linked to.
To see who has sent a Trackback ping to a Confluence page,
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Linking to Web Pages
Working with Links Overview
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