Documentation for JIRA 5.2. Documentation for other versions of JIRA is available too. 
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The Introduction gadget displays a configurable introduction message on the dashboard.
The Introduction gadget should appear as follows on the dashboard when logged into JIRA:
This is what the gadget looks like when logged out of JIRA:
The text/html displayed in the Introduction gadget is configured by your JIRA administration, through the JIRA configuration page.