Send custom payload option missing from Service Management Automation
Platform Notice: Data Center Only - This article only applies to Atlassian products on the Data Center platform.
Note that this KB was created for the Data Center version of the product. Data Center KBs for non-Data-Center-specific features may also work for Server versions of the product, however they have not been tested. Support for Server* products ended on February 15th 2024. If you are running a Server product, you can visit the Atlassian Server end of support announcement to review your migration options.
*Except Fisheye and Crucible
Summary
Note
This article applies to Jira Service Management 10.4 and earlier. Starting from Jira Service Management 10.5, the feature flag sd.automation.then.webhook.custom.payload.enabled is removed.
The Send custom payload option is missing from the Webhook configuration in Jira Service Management automation rules, as per the screenshot below:

Environment
All the Jira Service Management versions between 4.1.x and 10.4.x. For more information about the feature, see JSD 4.1 release notes.
Diagnosis
The feature flag responsible for enabling this functionality has not been enabled by the application.
Cause
The root cause is not known as of now, due to the very few known cases where this was noticed.
Solution
Enable manually the flag, by following the steps below:
Go to the Dark Features page in your Jira instance by following the instructions available at Enable Dark Feature in Jira
Add the flag below to the Enable Dark Feature box:
sd.automation.then.webhook.custom.payload.enabled
Try creating a new automation rule and verify that the Send Custom Payload option is available:

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