1. Select > Issues.

2. Under FIELDS, select Custom fields.

3. Click Create Custom field. Make sure to select All to view the available field options.

4. Select the Label field and click Next. See a list and descriptions for the available custom field types in company-managed projects.

5. Add the details for your field.
   
   Ensure to add this field to the Create Issue and View Issue Screens of the concerned project

To add an organization to a service project:

1. From your service project, go to Customers.
2. Select Add organizations.
3. Add a new or existing organization by entering its name and selecting it in the dropdown.
4. Press Add.

To add customers to an organization:

1. From your service project, go to Customers.

2. Select an organization from the list by clicking its name.

3. Select Add customers.

4. Enter the customer’s email. Separate customer emails by commas to add more than one at a time.

5. Select Add.

• Go to Project Settings > Automation > Create Rule
• Configure an Automated Trigger or a Manual Trigger as stated in Jira automation triggers documentation. For this example, we will use the Issue created Trigger.
• If Condition : Orgnization Name is NOT Empty
• Then Edit Issue Fields action: Select the newly created Label type custom field and set it using the smart value {{issue.Organizations.name}}
  
  A Sample Automation Rule
  
  
  

1. From your service project, go to Queues.

2. Select the queue you want to edit.

3. On top-right of your page, select > Edit queue.

4. In the Column section search for the newly created custom field and Add it to the Columns
5. Click on Save 
   
   A Sample view of Custom Label HyperLink in Queues
   
   
   
   Upon clicking the hyperlink, the page will be redirect to a JQL Filer showing all Jira issues associated to the Organization